Thursday, June 18, 2009

Gentleman Jack - In search of the perfect cocktail

Gentlemen JackThe Search for the Perfect Cocktail Starts with the Perfect Whiskey, ends with National Recognition

Gentleman Jack enlists professional bartenders to create the perfect cocktail

LYNCHBURG (pop. 361), Tenn. (June 9, 2009) – The search for the perfect cocktail is a quest as old as the cocktail itself. And this summer, Jack Daniel’s is on the hunt for the perfect match for Gentleman Jack® Rare Tennessee Whiskey – served shaken, stirred, on the rocks or straight up – it just has to be in a Manhattan glass.

“Creating a perfect cocktail is as much an art as creating a premium whiskey like Gentleman Jack,” said Mark Grindstaff, Jack Daniel’s Marketing Director. “The twice-mellowed, smooth flavor of Gentleman Jack lends itself to the harmony found in a well-blended cocktail, and this is a chance for our country’s best bartenders to prove they know just what that drink should taste like.”

Professional bartenders, age 21 and up, can submit their entries online at All cocktails must include no more than five ingredients, including Gentleman Jack® Rare Tennessee Whiskey, and be served in a Manhattan glass. Judging will be based on taste, creativity, drink name and ease of preparation.

“There are plenty of good cocktails out there. We’re looking to find a great one,” continued Grindstaff. “A cocktail that’s savory and as simple as the wisdom we’ve followed for generations when making Jack Daniel’s whiskey – ‘Every day we make it, we’ll make it the best we can.’”

Semi-finalists will be visited by the Perfect Gentleman tour bus and be treated to a party celebrating their cocktail creation in their home market as well as awarded a selection of premium gifts. Ten finalists will have their cocktail recipes featured in the Gentleman Jack Perfect Cocktail Guide that will be featured at retail in February 2010. Two grand prize winners and their guests will enjoy a Perfect Manhattan weekend in the legendary borough of New York City, complete with luxury accommodations and a photo shoot for a Gentleman Jack national promotional campaign.

All recipes must be submitted with photo (see entry details) by June 30, 2009. For complete contest details visit

First introduced in 1988, and unlike any other whiskey in the world, Gentleman Jack Rare Tennessee Whiskey (80 proof) is charcoal mellowed twice, once before and once again after the maturation process. The result is an exceptionally smooth whiskey with a rich, rewarding taste. A taste elegant enough to mark an important occasion, distinctive enough to preserve a memory and refined enough to give as a gift.

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