Tuesday, November 9, 2010

Justin Timberlake: Owner of Southern Hospitality BBQ restaurant or not?

Is Justin Timberlake the owner of Southern Hospitality BBQ restaurant in NYC or not? When it first opened he was a partner with two other friends. In February of 2009 it was reported that he was  NOT  an owner of the joint : http://ny.eater.com/archives/2009/02/celeb_watch_justin_timberlake_distances_himself_from_southern_hospitality.php  
"Approximately three years ago, Justin and his close friends, Eytan Sugarman and Trace Ayala, discussed the idea of bringing Memphis-style BBQ and ribs to the New York City marketplace...But that's where the connection ends.Sugarman now operates and primarily owns the restaurant himself...they are not investors, owners or partners, nor do they have any knowledge of or involvement in the operations of the restaurant."

The other day an announcement was made that they are opening a second outpost and all of the sudden he owns its again. Is this just a case of a reporter not checking his facts?Was it released by SH publiscist to garner more attention with JT's name on it? 

Here is the article from the post the other day:

Justin Timberlake and restaurant partners Trace Ayala and Eytan Sugarman will open the second outpost of their Memphis-style barbecue joint, Southern Hospitality, at Ninth Avenue and 45th Street in Hell's Kitchen. The two-level eatery and lounge will be twice the size of the original on Second Avenue at 76th. Investors in the new location include MTV founding father Bob Pittman and OneRepublic lead singer Ryan Tedder. Online oenophile Gary Vaynerchuk will preside over the wine list.


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